Visual Identity

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Using UofT logos and signatures

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Guidelines for use:

  1. All of the University of Toronto's signatures are official marks of the institution.  As such, they should be protected and their use controlled.
  2. Any U of T signature must always appear exactly as designed and must never be altered in any way
  3. U of T's signatures consists of two elements – the crest and a wordmark. These two elements must always appear together as part of a full University of Toronto signature – never use either the crest or a wordmark on its own.
  4. U of T's official colour is Pantone 655 (dark blue).  All U of T signatures must appear in Pantone 655 unless they are being used in black and white printed materials, in which case black U of T signatures must be used.
  5. All U of T signatures, whether P655 or black, must appear on a white background.  For U of T signatures to be fully accessible, please do not use them reversed out (or 'white').
  6. In printed materials, the width of the shield within the crest area of all U of T signatures must appear 0.25" or larger; on websites and other digital materials, it must appear 80 pixels in height or larger.
  7. A minimum margin of clear space must be left around all sides of U of T signatures. This clear space must be equal to 50% of the height of the crest in all printed and digital materials, except for websites where it must be equal to 25% of the height of the crest.
  8. The University of Toronto's visual identity is built on three main tiers – an overall U of T signature, Faculty signatures and departmental signatures.